The newly redesigned Aritaum Magazine was published in February 2014. It was previously a monthly periodical available at store entrances for anyone to take, but it has now been transformed into a bimonthly brand magazine exclusively for VIPs. Each issue delves deeply into Aritaum’s flagship brands, clearly establishing its identity as a brand magazine. Trendy photo spreads and new product information are presented at a glance.
Concept
The new Aritaum Magazine is characterized by a noticeable increase in its catalog-style photo pages. Through these spreads, you can check seasonal makeup trends and new product information. Collecting all six issues of the year completes the ARITAUM logo on the spine, adding enjoyment to owning the full set. The magazine also features men’s photo spreads and beauty tips, which were not previously available. The last page and the back cover of each issue include stories about Amorepacific’s social contribution activities, providing information on the company’s various efforts.
The new Aritaum Magazine is distributed at all Aritaum stores and can also be found at Starbucks locations in Seoul and other major commercial areas. In the future, it will be available at key hotspots in Seoul, such as Garosugil and Hongdae.
