Summary
In a charming girl’s room, a small castle always sits atop a tidy desk. ETUDE’s My Castle Hand Cream collection features four adorable designs themed around a magical castle—created to spark sweet imagination and bring girls’ dreams and hopes to life, wherever they may be.
Concept
The design of the four charming castles draws inspiration from both European history and beloved animated fairy tales. Ice Frozen takes its motif from the castle in Disney’s Frozen, Rose Castle is inspired by the Palace of Versailles, and Sweet Cookie is modeled after the gingerbread house in Hansel and Gretel. Among them, Pink Wish Hand Cream is especially meaningful—it reflects the design of Petit Trianon, Marie Antoinette’s castle, and features a miniature version of the actual ETUDE HOUSE building, making it a signature product that embodies the brand’s identity.