Summary
AMOREPACIFIC Design Gallery’s first exhibit was HANYUL: The Korea Design Story. Currently ongoing, it highlights our approach to presenting HANYUL not as a brand that imitates Korean traditions, but as a cosmetics brand reimagined through a modern interpretation of Korean beauty. This exhibit not only showcases the old and new HANYUL designs familiar to our customers, but also reveals all stages of the brand’s identity development to the public. By exploring our sketches, drafts, and writings, visitors gain insight into the thoughtful process behind creating the brand’s new identity.
Concept
“Han Yul – A Korean Design Story” is an exhibition that showcases Han Yul’s journey from a brand that once imitated traditional Korean clothing to a modern cosmetics brand inspired by a contemporary interpretation of Korean beauty.
