Innisfree Eco Hankie Campaign
Summary
As a brand that cares for the environment and promotes green living, Innisfree launched its ECO Handkerchief Campaign with the slogan “Use a Hankie, Save the Earth!” Designs were submitted via mobile platforms, with over 12,000 participants contributing around 20,000 handkerchief designs. The top three designs, selected through customer voting, were produced and distributed.
- Amorepacific Creatives
