Summary
Reflecting Innisfree’s belief that humans are part of nature, the Jeju House embraces the island’s beautiful natural scenery as a key element in its architectural design.
Concept
All four sides of the building feature large windows that offer uninterrupted views of Jeju’s Gotjawal Forest, allowing visitors to take in the scenery and hear the sounds of the island’s wind and forest. At Innisfree Jeju House, guests can fully experience the brand story through all five senses. The building operates using sustainable solar energy, reflecting Innisfree’s genuine commitment to environmental protection. Amorepacific’s connection with Jeju began in 1979, when the company started transforming barren land into lush green tea fields. Innisfree Jeju House embodies the brand’s philosophy by using natural ingredients sourced from the island—such as organically grown green tea, volcanic scoria, canola, and camellia—to deliver the benefits of Jeju’s nature to customers.
