Lirikos Angelic Therapy is an iconic cosmetic product and the first Lirikos product to incorporate the story of Korea’s sea. Its design is based on the image of the mudflats of Sinan, one of the world’s cleanest areas. This highly intuitive design highlights the characteristics, stories, and nutrients of the sea. The photo used in the product design was taken by Junggeun Song, a renowned Korean photographer known especially for his sea photography. For this project, Song took photos of the mudflats at Chuponodo in Sinan. Designed to help customers intuitively recognize a mud pack, the color and imagery of the Sinan mudflats are reflected in the product’s color and design.
Concept
This highly intuitive design highlights the characteristics, stories, and nutrients of the sea. The photo used for the product design was taken by Junggeun Song, a renowned Korean photographer known especially for his sea photography. For this project, Song took photos of the mudflats at Chuponodo in Sinan. Designed to help customers intuitively recognize a mud pack, the color and imagery of the Sinan mudflats are reflected in the product’s color and design.
In addition, a written explanation of the Sinan mudflats is included on the product packaging, providing detailed information and building consumer trust. The secondary packaging also uses images of the mudflats extensively to directly convey the product’s nature. The container is a wide jar designed for ease of use and features the dark mud color along with subtle sea tones to maintain brand consistency.
