Concept
Capture the true value of our heritage in a frame.
Nutritious oysters, mud, and seaweed that concentrate the energy of the ocean—these are the assets of the Korean seas and LIRIKOS. LIRIKOS aims to reframe the core value of the ‘ocean’ through design, making it easier and more intuitive for customers to connect with. We believe that confidently and honestly showcasing our assets is truly beautiful and valuable, and so we have carefully framed the essence of the Korean seas and their products in a new way. All images used on the packaging were planned and photographed by designers, reflecting the beauty and honesty we stand for.