The Mamonde Myeongdong flagship store has a gift wrapping corner where customers can have their purchases wrapped according to their preferences. This service, available exclusively at the Mamonde Myeongdong flagship store, offers a variety of wrapping materials in diverse designs for customers to choose from, and operates with both free and paid options.
Concept
The graphics used in various wrapping materials were designed with the motif of a ‘Flower Bouquet,’ which also inspired the façade of the flagship store. In the process of deconstructing and reassembling the ‘Flower Bouquet’ form, we created several abstract patterns and developed various graphics based on Mamonde’s main colors, yellow and green. These unique graphics for the Mamonde flagship store are applied to wrapping paper, various packages, cards, ribbons, and stickers, allowing customers to create diverse gift wrapping styles according to their preferences. Mamonde is a brand that delivers the benefits and beauty of flowers through its concept of ‘Invention with Flowers.’
Mamonde wishes that all acts involved in buying and gifting Mamonde products are infused with the beauty and sincerity of flowers. This brand philosophy first took shape in the gift wrapping service zone at the Mamonde Myeongdong flagship store. Additionally, new graphics are continuously developed for each season, and this concept is expanding to other channels and global markets, becoming an integral part of the brand.
