Summary
A Familiar Yet Unfamiliar Experience – AMOREPACIFIC Design Gallery
We are used to stationary things—buildings and spaces that remain in the same place, unchanged. However, the AMOREPACIFIC Design Gallery offers familiar themes in a refreshing new light every three months, transforming spaces we think we know. For our second exhibition, Mamonde, Inspired by Flowers, we reimagined the signature Salimteo space at Dongdaemun Design Plaza with floral elements, creating a new cityscape for Seoul and a new “peoplescape” by blending visitors with flowers. Mamonde explores the wisdom of nature found in flowers—from roots to stems to petals—and translates it into a vision of feminine beauty. Based on this philosophy, and backed by AMOREPACIFIC’s 60 years of expertise, we invite you to experience a brand that helps women’s beauty bloom through the power of flowers.
