Meaning ‘truth’ in French, VERITE is a DERMA Cosmetic brand that delivers the power of plants. Its logo design emphasizes the brand image of truth-telling by combining a speech bubble with the French ‘accent aigu.’
VERITE is a brand that customers buy directly off the shelf at drugstores without any assistance from sales staff. To help customers make informed choices, detailed explanations about each product are clearly written on both the packaging box and the container label. Customers can peel off the labels when placing the products on their dressing tables at home, allowing for a simple and neat appearance. All VERITE products are available at Watsons drugstores nationwide at reasonable prices.
Concept
VERITE is a brand that customers buy directly off the shelf at drugstores without assistance from sales staff. To help customers make informed choices, detailed explanations about each product are clearly written on both the packaging box and the container label. Customers can peel off the labels when placing the products on their dressing tables at home, allowing them to use simple and neat containers. All VERITE products are available at Watsons drugstores nationwide at reasonable prices.
