Summary
ERITE UV Multi-cushion DX has become a mega hit on home shopping and is now expanding its customer reach to offline drugstores. Its minimal text and simple design, characteristic of drugstore products, are enhanced with feminine rose gold accents, making it photogenic on home shopping screens.
Concept
Its simple design blends well with the customer’s space and stands out even inside an everyday pouch. VERITE’s design begins with the idea of an object that harmonizes with the customer’s space after purchase. This concept is consistently communicated through the brand’s imagery. Since the multi-cushion is primarily a portable product, we created image cuts based on the customer’s active spaces. By setting a café scene, we expressed the brand as part of everyday life.
