The “AMOREPACIFIC Makeup Your Life” Campaign is an educational program designed to share beauty know-how with women cancer patients who experience changes in appearance during cancer treatment. Since 2008, the campaign has aimed to help patients overcome psychological challenges and depression, while encouraging a more optimistic outlook by helping them rediscover their inner beauty.
Concept
The “2015 Makeup Your Life” Campaign Kit was created with care, as a thoughtful gift. It is designed to bring joy to participants and enhance the convenience of using the products. Vivid pink and elegant gold were chosen to lift the mood of recipients, and a card with a warm message greets patients when they open the kit.
The kit includes HERA makeup products and Primera skincare products, along with a mirror inside the lid and makeup tools, allowing users to complete both skincare and makeup routines with a single kit.
The new “Makeup Your Life” Kit, together with the 2015 campaign, continues to support the recovery of women cancer patients and contributes to building a healthier society.
