Summary
An image of a sweet, sexy city woman is reborn through the rose scent of espoir.
The “Rose espoir” collection, inspired by the feast of floral patterns seen on the 2015 S/S runway, uses rose-toned colors and bold, modern black ribbons as key design motifs.
Concept
Unlike traditional rose motif designs that are lavish and romantic, this collection presents a more feminine and refined espoir through indirect expression and striking black cap designs.
Even in the advertisement visuals, stylish ribbons are used in place of literal rose depictions, and a mix of straight and cursive fonts is employed to evoke the feeling of falling rose petals.
