Summary
On love-sharing Valentine’s Day, ETUDE HOUSE launches a mini makeup collection that’s sure to be the sweetest gift in the world. Designed to look like real chocolate, the collection mimics the form and graphic layout of traditional chocolate packaging.
Concept
The packaging color reflects the actual shade of the dual shadow inside—each consisting of two colors—so consumers can easily recognize the shadow hue at a glance, just like choosing a chocolate flavor. Inside, the package is styled like a check memo pad, allowing consumers to jot down why they love chocolate or include a note for gifting. This thoughtful detail adds ETUDE HOUSE’s signature playful wit to the product.
