Summary
When describing products with instant language such as design, a direct method without overly complicated wording is most effective. “It’s Real Squeeze Mask,” newly launched by Innisfree, is a sheet mask that targets various skin concerns by combining fresh natural ingredients and Jeju Green Complex™ with the proven quality of the original “It’s Real Mask.”
Concept
The 15 designs of “It’s Real Squeeze Mask,” made with freshly harvested ingredients, convey the product’s message by focusing on the concepts of nature and freshness while eliminating unnecessary visual distractions. By using wooden spoons filled with natural ingredients, their extracted juices, and fabric as the background, the design evokes a sense of freshness and nourishment—like applying a mask made from freshly picked ingredients.
