Summary
Just by looking at the blue-colored bottle, you can instantly feel refreshed—this is the Jeju Sparkling Mineral line, a skincare collection made with Jeju’s sparkling thermal water.
The vibrant blue hue, reminiscent of mineral water and effervescent bubbles, comes to life with sparkling bubble graphics that seem to burst when the bottle is opened.
Concept
The bottle’s distinctive reagent shape reflects Innisfree’s commitment to sincere research into nature. The vertically aligned lettering found on all Innisfree products is a signature brand identity, symbolizing plants growing upward, nourished by the sun and earth.
Although often overlooked in product design, the bottle’s cap has been thoughtfully considered: the Innisfree logo is carefully marked within the limited space, and a grip texture has been added for ease of use.
The packaging boxes are made from a blend of 5% citrus peel and 95% recycled pulp, reinforcing Innisfree’s naturalistic philosophy. Even the corners of the box have been carefully designed with added thickness to discreetly hide the edges of the paper and create a more refined finish.
