Concept
Amorepacific’s Digital Factory produces optimized content based on a deep understanding of the digital environment. We believe that product imagery should not only convey information but also enhance the online indirect customer experience and build anticipation before use. Product, form-and-color, and styled images are each approached differently depending on their purpose and the brand’s characteristics. Our production process incorporates in-depth analysis to reflect each brand’s unique identity and emotional tone, ensuring a unified voice across all visuals. The resulting images embody brand equity, and their quality is consistently maintained through detailed photo guidelines.
