Summary
The September–October issue of the Aritaum Lookbook highlights stories ranging from the ingredients used in various brands to Amorepacific’s technological expertise, with a strong focus on providing realistic and practical skincare and makeup advice. This special edition also features a dedicated K-beauty column in the latter section. As part of preparations for a renewal next year, the content has been enhanced with fresh illustrations and diverse visual materials.
Concept
As in previous issues, the first page showcases a mirror—Aritaum’s core design motif—paired with products to convey the brand identity. The “Message to People” page shares beauty-related maxims that resonate with readers and communicate the vision of beauty Aritaum seeks to promote. The brand story section continues with expanded features on Hanyul and Mamonde.
