The “innisfree Super Food Skincare Line,” released in December 2015, is a skincare collection made with five superfood ingredients: oats, kale, beet, broccoli, and blueberry. To emphasize its value-for-money concept—offering high-quality products at affordable prices—the packaging design was kept simple, and costs were reduced by minimizing packaging materials and other additional expenses.
Concept
While maintaining innisfree’s core concept of ingredient-focused skincare, the line was newly developed with a clean and minimalist design. The Super Food line consists of 17 products categorized into five functional types. Each line is distinguished by a single point color, allowing customers to easily identify and select the products they need. The design conveys only essential information using minimal text and clean graphics. Alongside the launch of the Super Food skincare line, a range of lifestyle items—such as pouches in three sizes, a bottle with tea bag, and a raw kit—was also introduced under the same cosmetic concept.
