Summary
Newly released in May 2016, the innisfree My Cushion allows customers to personalize their cushion according to their own preferences. Users can freely choose from 100 different cushion case designs and beauty tools.
Concept
The hundred cushion case designs feature twelve colors inspired by the nature of Jeju, along with a variety of patterns such as dots and stripes. Customers can choose their preferred colors and patterns from both pastel and vivid tones.
The new cushion case is exceptionally lightweight and measures just 22.5mm in thickness, with clearly defined edges. To visually emphasize its slim shape, the design incorporates a downward slope and gently curved angles at the bottom. All one hundred cases feature a soft matte texture and are designed to form a cohesive and unified collection.
