Summary
The newly opened innisfree flagship store in Alphadom City, Pangyo, Gyeonggi Province, further strengthens the brand’s identity under the concept: “Discover the benefits of Real Natural Living.” The store includes a food and beverage space—Green Café—designed for local customers. The core keywords are: “Real” products, “Nature” ingredients, and “Living” food and beverage.
Concept
As a total lifestyle brand exploring the benefits of real nature, the flagship store offers visitors both the expertise behind the brand’s top-grade ingredients and excellent products, and the sincere insight of its creators—aiming to enrich everyday life through natural consumption.
On the first floor, visitors are welcomed into an interior where innisfree’s sense of nature is reimagined for the special space, with a layout that showcases the full product range at a glance. Displays are carefully planned to reflect each product’s unique characteristics. On the second floor, the centrally placed Green Café invites visitors to experience the Real Juice Bar from Jeju, while also highlighting lifestyle offerings through special product promotions.
