Summary
TrueCare Cica Intensive Balm is innisfree’s first dermatological skin care product and the first in the TrueCare line, designed to protect the skin from external irritants and help repair damaged areas. Targeting sensitive skin, the product features a skin-tone pink accent and a simple aluminum tube—commonly used in pharmaceutical packaging—to convey a clinical, reliable image.
Concept
As innisfree’s debut into dermatological skin care, the design intentionally avoids using icons or ingredient illustrations, presenting a trustworthy image through a clean and minimal approach. The focus is boldly placed on the word “TrueCare,” delivering the message that the product speaks for itself with quality ingredients and no unnecessary embellishment.
