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Top index image for The Brand Book, “Fifty Years of Sulwhasoo”

The Brand Book, “Fifty Years of Sulwhasoo”

"설화수 50년" 브랜드북
SulwhasooOct 17, 2016
Summary
With the design concept “Layered,” the pages are arranged to unify the content into a single, harmonious narrative, using blank space and lines to express elegance and clarity.

Commemorating the birth of “ABC Ginseng Cream,” the origin of Sulwhasoo’s ginseng cosmetics, the brand book captures the brand’s philosophy and heritage. It is included in the VVIP Set featuring the specially designed Jaeumsaeng Cream 1966 Limited. Beautifully wrapped in a pure silk bojagi—a traditional Korean cloth—the set embodies refined elegance and timeless beauty.
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