Summary
Emphasizing its fresh and diverse nutritional ingredients, Fresh Pop communicates its brand through unique components and vivid colors. While many brands highlight their ingredients, Fresh Pop stands out by extracting the keyword “pop” from both its ingredients and naming concepts, applying it to digital content through graphic elements and items aligned with the “pop” theme.
Concept
On Instagram, Fresh Pop shares stories about the benefits of various fruits and recipes through a series called “Frecipes,” spotlighting product ingredients. The content provides both visual appeal and usage tips for this limited-SKU brand, maintaining consistent themes based on ingredient colors. (For example, Super Red Recipe features red tones with strawberries and pomegranates, while I Love Mojito uses yellow tones with lemon.)
