The March+April issue of ARITAUM Magazine opens with a lookbook inspired by the concept of “Spring Dream.” This pictorial-style lookbook showcases 2017 S/S beauty trends, including “Natural Glow Skin,” “Neutral Color Makeup,” and “Wet Hair Style.”
Unlike previous catalog-style issues that simply listed product names, this lookbook introduces the featured products by organizing them under FACE, CHEEK, LIP, and HAIR categories, making it easy for readers to intuitively understand the makeup looks. Product information is placed separately from the images to enhance the experience of viewing the pictorials. For new or highlighted items, the design reflects each product’s concept to effectively convey its use and characteristics.
ARITAUM Magazine presents the brand’s perspective by treating “Product = Content,” approaching products through curated editorial design rather than just listing them. It reinterprets each product’s concept, slogan, and brand color while maintaining a consistent and modern tone in layout. To visually highlight product features and communicate key information effectively, #hashtags and subtitles are incorporated using expressive typography.
