Summary
Kicking off 2017, Espoir cordially invites you to the artist’s atelier, where every imaginable color can be experienced. The specially curated Pro Atelier Collection offers a truly unique experience—from Correcting Paste, which can be selectively applied to address different skin concerns, to Mix & Play lip colors that can be blended to create personalized shades. At the atelier, color experts with professional know-how recommend colors uniquely suited to each customer.
Concept
The Pro Atelier Collection features tube-type products inspired by paint tubes, brushes reminiscent of artists’ paintbrushes, and a face primer akin to oil-painting gesso. Desired tones to brighten or neutralize the skin can be easily achieved by mixing colors, a playful concept that is also visually reflected in the packaging.
Labels appear as though casually hand-placed on craft paper boxes, creating a personalized feel, while a window on the box allows easy viewing of the product color. Lastly, a connected promotional experience features an artist mixing custom colors for each customer, using the same box and handwritten label to maintain a cohesive design.
