Summary
Espoir’s Taping Concealer, known for its strong adherence, is a new product that leads the trend in face makeup. Its name effectively conveys the product’s key feature from the outset.
Concept
The square-shaped container design, now a signature form, symbolically represents Espoir as a professional brand. Compared to previous designs, it is edgier and more minimal, while maximizing the visibility of key elements. The transparent container, enhanced with decorative details, allows for intuitive color differentiation. A custom-developed mold improves both usability and practicality. As a graphic element, a tape-like typographic style is used to symbolically and simply reinforce the product concept.
