Summary
Every F/W season, espoir launches the Rude Chic Collection, inspired by stylish women with a chic attitude—free-spirited and unafraid to speak their minds. The overall graphic design conveys a bold chic mood through an entirely new visual approach that grabs attention.
Concept
The Rude Chic Collection is designed to reinforce espoir’s identity as a makeup brand that embraces change and innovation. It presents a striking graphic concept in a unique and evolved style, expressing the image of confident, nonchalant women. Rough, scribble-like typography adds a rebellious edge, visually reflecting the “rude” character. The contrast between orange-radish and black enhances the visual impact. As a limited edition, the design further elevates the collection’s collectible value while solidifying espoir’s image as a trendsetting brand that continues to challenge conventions in distinct ways.
