The Master Brush, launched in September, is the result of a long-term team project encompassing concept development, package design, and the dedicated efforts of internal talent. The design reinterprets the story of Asian heritage from a modern perspective, fully expressing the brand’s value and evoking a rich emotional resonance that transcends generations in the midst of busy daily life.
Concept
Historically, women’s accessories have served a decorative function, akin to intricate works of art crafted by artisans. The Master Brush draws inspiration from Asian beauty, characterized by simple aesthetics and harmonious lines, rather than embellished ornamentation. It enhances the brand’s value by embodying both practicality and visual appeal. From the initial concept stage, the design was developed to highlight graceful lines and sculptural forms, transforming oriental sensibility into modern design. This approach allows the brush’s professional functionality to stand out. In particular, the expression of texture and the use of red tones intensify the refined Asian sensibility, stimulating both tactile and visual engagement. Furthermore, actual product sketches are used as graphic elements on the packaging to visually represent the design’s origin in a minimalist way. Lastly, the set case, which embodies the essence of the brush’s value, reinforces the design concept. It is thoughtfully developed to enhance both the packaging style and the specialized structure of the product.
