Summary
The HANYUL Baby Artemisia Line is designed to convey the refreshing and soothing qualities of baby Artemisia, aligned with the Korean naturalism that HANYUL pursues. The brand’s signature container shape, inspired by “Yakho”—traditional Korean pottery once used to store medicinal herbs—has been simplified and applied to the product packaging.
Concept
The design offers a sense of comfort through its minimalism, eliminating decorative elements and reducing the overall size. The container’s smooth curves, as if uneven clumps were carefully sliced with a sharp blade, reflect HANYUL’s interpretation of natural modernism rooted in Korean aesthetics. The new semi-transparent gradient color evokes the gentle hues of natural ingredients on soft ramie cloth. Like sunlit ingredients revealing subtle tones, the layered translucency expresses a mysterious beauty that defies a single definition.
