Summary
The HAPPYBATH Juice Smoothie Line is designed to introduce freshness and novelty while staying true to the brand’s natural identity. Created to express the concept of fun, new products, the line maintains HAPPYBATH’s signature natural mood. Containing real fruit juice extracts that promote beauty and health, the design effectively reflects the refreshing colors of fresh fruit.
Concept
Newly developed containers, pumps, and caps reference HAPPYBATH’s signature shapes while enhancing the feel of freshly extracted juice. The small-sized container is styled like a cute, rounded juice bottle with a unique cap, while the large-sized version takes the form of a juice container. The pump—designed to resemble a juice straw—reinforces the product’s concept and highlights the distinctiveness of each line. To convey the authenticity of the HAPPYBATH natural brand, the label adopts a handcrafted design style, striking a balance between freshness and brand essence.
