Summary
innisfree’s My Hair Recipe is a hair care line designed to be tailored to each customer’s scalp and hair condition—like choosing the perfect recipe. Inspired by reagent bottles, the line features a simple design and a color scheme of brown and ivory, with clear visual distinctions between the scalp care and hair care lines.
The reagent bottle shape is paired with a convenient pump for ease of use. Graphics are kept minimal, conveying only essential information, and the overall design is made to look aesthetically pleasing in bathroom settings. This reagent bottle motif is also extended to other innisfree skincare and body care lines. The hair care containers, rooted in this design concept, were developed through extensive trial and error to achieve optimal functionality.
