Summary
Innisfree is evolving into a brand that promotes a nature-inspired lifestyle. To help customers enjoy nature in their everyday lives, the brand is introducing daily items featuring nature-inspired patterns and launching practical, functional products.
Concept
For the spring season, seasonal limited-edition graphics were developed using cherry blossoms and various natural colors. To ensure consistency with existing in-store displays, most products are packaged in box or paper wrap formats. Innisfree also presents creative lifestyle items, such as: a bucket canvas bag redesigned for improved size, strap length, and usability; a scented drawer liner that infuses clothing with fragrance when placed in a dresser drawer; and a ticket case designed to conveniently hold passports and boarding passes.
