Summary
Launched in June 2017, innisfree My Palette is a customizable palette that allows customers to freely select and arrange seven types of products in 140 shades. Its most unique feature is the magnetic case, which eliminates the need for additional tools when inserting or removing individual color units.
Concept
The My Palette case adopts the slim design of the innisfree My Cushion but is slightly edgier and more compact for better usability. It’s designed to be intuitive and easy to use, even for customers unfamiliar with customizable palettes. To enhance its professional appeal, the product features an expanded color range from the innisfree makeup line—including gray-based deep browns—while omitting the former ivory tones.
To celebrate the launch, innisfree collaborated with French makeup artist Jean Jullien. Drawing inspiration from natural motifs and sentimental stories of an innocent girl, the My Palette collection showcases a wide spectrum of diversity and expression.
