Summary
Laneige’s BB Cushion, newly introduced in May 2016, is a compact and trendy makeup product that represents the brand’s concept of “Sparkling Beauty.”
Concept
Compared to the previous cushion case, the new design is 3.5mm shorter in height and 2.5mm narrower in width. This slimmer case features a diagonal edge—Laneige’s signature design identity—adding visual depth to the side while maintaining a more compact form. The holographic nameplate disperses light in various colors, embodying Laneige’s youthful spirit and iconic “Sparkling Beauty.” White is used as the main color to symbolize purity, and when combined with metallic and holographic elements, it highlights the unique identity of Laneige’s makeup products.
