Sulwhasoo Flagship store Open 1 year Anniversary Promotion VMD
설화수 플래그십 오픈 1주념 기념 프로모션
SulwhasooJul 26, 2017
Summary
To celebrate the 1st anniversary of the flagship store, the key word “Lantern”—from the architectural concept “Lantern awakening the wisdom of Asia”—was expressed through VMD to help customers easily recognize the theme. To mark this special occasion, the number “1” and geometric flower patterns were used to create a festive, party-like atmosphere.
Concept
Garlands, reminiscent of party decorations, were designed using product motifs such as First Care Activating Serum EX, Concentrated Ginseng Renewing Cream EX, and Essential Balancing Water EX, effectively showcasing Sulwhasoo’s unique elements through VMD. Limited-edition wrapping cloths featuring geometric flower patterns and golden tones drawn from the store’s ambiance were developed to commemorate the anniversary, along with a special gift-wrapping method. The Lantern Collection, an exclusive product line for the flagship store, was displayed on trays and cake stands throughout the space to draw customer attention and enhance visibility.
