Summary
Three types of VERITE Real Power Mask Pack, launching in January 2017—along with the All-in-One Mask and Very Good Morning & Night products launching in March—are designed to draw attention to entry-level items by using intuitive graphics and color schemes that quickly and clearly communicate each product’s function.
Concept
The three VERITE Real Power Mask Packs are daily sheet masks tailored to different skin concerns each day. Their effects—CHEEK UP, COOL DOWN, and SHINE UP—are clearly conveyed using upward and downward arrows. The All-in-One Mask is a special three-step skincare solution in a single pouch, offering the benefits of cleansing tissue, moisturizing mask, and anti-aging cream all in one. The front of the pack uses “1, 2, 3” typography to intuitively express this 3-in-1 concept.
Very Good Morning & Night is a dual-purpose sheet mask designed for different uses at the start and end of the day. The 3-minute morning mask preps skin for better makeup application during busy mornings, while the nighttime mask delivers intensive care to skin fatigued by daily stressors. The packaging features sun and moon graphics, color contrast, and black-and-white sheets to highlight its dual-purpose functionality.
