Summary
At the end of May, a “Design Archive” media table was installed in the Design Center Hub space on the 13th floor of Amorepacific’s headquarters. The content is currently being updated through testing and refinement. Through the introductory video below, we would like to explain the significance and usage of the Design Archive.
The Design Archive is organized into three menus: Across, Timeline, and Brand. By exploring each menu, you can learn about the journey of Amorepacific’s design.
Interaction
Across is a menu where you can see design outcomes flow continuously. Inspired by how many designers create mood boards and draw inspiration from them, this section features an interaction where endless mood boards appear.
Timeline allows you to view product and space images in chronological order, from the founding of Amorepacific to the present. You can also perform detailed searches using brand filters. This feature is designed to help you reflect on Amorepacific’s design history and consider future directions.
Brand provides an overview of both past and current brands, including each brand’s logo, philosophy, and product offerings.
