Concept
Easy Peasy is a cosmetic brand composed entirely of stick-type beauty products, ranging from skincare to makeup. The brand aims to provide consumers with a simple, effortless experience through the use of stick-format cosmetics.
Branding
Targeting Millennial shoppers, Easy Peasy embodies a young, lively, and carefree spirit. In line with this concept, the brand logo conveys a rhythmic feel through unevenly elongated characters, while the accompanying graphics—resembling freehand scribbles—evoke an indie vibe, like that of a free-spirited young woman.
Outcome
The container features a rounded, pebble-like shape to enhance grip and aesthetic appeal. The brand’s signature color, an opaque dust pink, lends a trendy look, while additional color variations help distinguish between different products and categories.
