eSpoir’s 2017 Holiday Collection delivers a luxurious, romantic mood with the concept of a year-end party, imagined in small gatherings like baby showers or bridal showers.
Concept
The highlighter and eyeshadow palette—the core of the collection—is packaged to resemble an actual letter envelope, reinterpreting the basic box structure to evoke the feeling of receiving a special, private invitation. The design, featuring sealing wax on soft pearlescent paper, aims to convey “a special invitation just for you.” Inside the invitation-style package, the container contrasts with the minimal outer box through a dazzling, dress-inspired design achieved with luxurious finishing techniques. As a graphic motif, stripes reinterpret party curtains to further emphasize a festive atmosphere.
The collection’s colors—champagne gold and rose gold—are beloved by many women and enhance the elegant, romantic mood. These hues are harmonized with the pink-toned product shades. The logotype, featuring a soft lowercase “shower,” reinforces the light and festive theme of a champagne party for the holidays. For the exclusive kit, the letter-envelope motif is replaced by a large silky ribbon that evokes the excitement and curiosity of receiving a personal gift. The stunning design details revealed upon opening the package create a sense of anticipation and delight throughout the unboxing experience.
