Summary
The life energy of pine trees—long cherished by wise mothers—serves as the foundation for this design, particularly inspired by the story of brown pine needles. Unlike green needles still attached to branches, fallen brown pine needles are believed to offer greater medicinal benefits.
Concept
HANYUL’s signature colors are drawn from ingredients at their healthiest and most natural state. Accordingly, the brown pine needle hue is incorporated into the color palette of both the container and packaging box. To establish this line as a premium offering while preserving the identity of the basic HANYUL line, the container features a modern square shape. A wood-textured finish is applied to the shoulder of the container, enhancing HANYUL’s natural and comforting aesthetic with a tactile touch.
