Summary
Under the keyword “nature in daily life,” Korean nature is expressed through a single verse of poetry and soft colors that blend seamlessly into everyday moments.
Concept
HANYUL’s entry line is designed to attract younger consumers as new customers to the brand. To appeal to this younger demographic, the line features approachable products and presents Korean nature in a more youthful and modern way than the core HANYUL line. The packaging embodies a poetic sensibility, conveying the idea that nature gently colors our daily lives. Pastel tones and textured paper express a lyrical mood, while color gradations depict the moment nature’s hues blend into everyday life. A single verse of poetry is printed at the top of each container, using the product’s key ingredient as its theme. This left-aligned layout enhances the feeling of reading a poem, allowing customers to experience a sense of nature-inspired poetry each time they use the product.
