Hanyul GEUK JIN Line
Summary
Precious ingredients rooted in the Korean land, fragrances infused with the energy of the earth and sky, and a design that expresses elegance—Geuk Jin is Hanyul’s most premium anti-aging line, formulated with Korean ginseng. It embodies the value of rare ingredients and the refined beauty of Korea.
Concept
The container design of Hanyul Geuk Jin draws inspiration from Bangjja Yugi, traditional high-quality Korean brassware. In the past, Bangjja Yugi was considered precious for its ability to retain heat, remove toxins from food, and emit a soft, radiant glow. This meaningful heritage is reflected in the Geuk Jin story.
The new Geuk Jin line continues this design narrative by incorporating metal, conveying a sense of luxury and elevating the product’s quality. The rich gold hue of the “gold potion” further enhances the impression of preciousness.
The new Geuk Jin line continues this design narrative by incorporating metal, conveying a sense of luxury and elevating the product’s quality. The rich gold hue of the “gold potion” further enhances the impression of preciousness.
- Amorepacific Creatives
