The Happy Bath Nutrition line was developed under the concept of Foodmetics (Food + Cosmetics), with packaging and fragrance designed to evoke the feel of real food. Building on the popularity of the juice smoothie line, the Nutrition line follows a “natural gourmet” theme, energizing the lips and body with a mix-and-match blend of 10 superfoods. To maximize the Foodmetics concept, the scrub comes in a clear spout pouch that showcases the product inside, while the lip bar includes an ingredient card in the inner leaflet to emphasize its high quality and gourmet authenticity.
Concept
Happy Bath’s natural elements are highlighted in the inner leaflet through conceptual photographs of superfoods, similar to editorial spreads in food magazines. Major natural ingredients are presented in a nutrition label-style format, like those on food packaging, while the full ingredient list is expressed in soft watercolor-style handwriting and illustrations, creating a delightful and engaging experience.
