Summary
In keeping with the campaign slogan “PLAY GREEN EVERYWHERE,” the campaign showcases Play Greeners—individuals who practice eco-friendly lifestyles in their own unique ways across various locations. It incorporates the lifestyles of snowboarders, skateboarders, campers, and surfers who live actively while moving between the city, forest, and sea.
Concept
The Eco Hankie Campaign, now in its eighth year, is Innisfree’s flagship environmental initiative and a popular recurring event. However, it remains relatively unknown to many customers and is often perceived merely as one of the brand’s general campaigns or a promotional event that distributes handkerchiefs.
