Summary
The first project of Innisfree Upcycling Beauty was born from a collaboration with Anthracite, a brand that emphasizes green values. This upcycling beauty line makes use of used coffee grounds—once discarded carelessly as waste and costly to process.
Concept
Inspired by takeout coffee cup sleeves, the packaging was designed as a sleeve instead of a traditional paper box, making it immediately recognizable as a coffee-related product. The design includes essential information to help customers recycle plastic bottles easily, while also minimizing the use of printing space and color.
