Summary
“The Edition of This Month” by Innisfree is a limited-edition product line that highlights a monthly #keyword, specifically targeting Millennial buyers. This month marks the third release: the #MochiMochi Edition.
Concept
Inspired by mochi, the container design is round and cute, featuring soft colors and textures. Like a dainty mochi rice cake, the product packaging resembles a semi-transparent pouch, making it eye-catching and collectible. The pouch is designed to spark curiosity—ripping it open evokes the sensation of unwrapping a paper bag, adding to the enjoyment of the unboxing experience.
To reinforce the mochi concept, the makeup blender is packaged in actual parchment paper, similar to what’s used for food. Every element is crafted to encourage social media-savvy Millennial buyers to take photos and share them online voluntarily.
