Miseenscene Botanical Line
미쟝센 보태니컬 라인
mise en scèneMar 16, 2018
Summary
Super Botanical is the first natural line introduced by mise en scène, a total hair care brand known for its high performance and fashionable sensibility. While many natural brands exist on the market, this line avoids using raw, rustic imagery and instead expresses a refined sense of beauty. To convey functionality and ingredient transparency, visuals inspired by X-ray imaging were employed. To create contrast with the deep, natural tones of the container, bright and vivid accent colors—drawn from the ingredients themselves—were used to make the product stand out on the shelf. The English-written Super Botanical logo was designed to harmonize with the brand’s square mise en scène logo. A horizontally extended brand message is placed directly beneath the square logo, left-aligned, while the product message is right-aligned. This results in a clean, balanced layout that draws attention to both the logo and the text.
