espoir Colorful Nude Collection
Introduce
Launched in January 2019 to coincide with the brand’s rebranding, the Colourful Nude collection offers a range of rich, nude shades to enhance your natural beauty.
Description
This collection, featuring Espoir’s signature products, includes 20 shades of Pro Tailor Foundation, 5 types of powder compacts, 5 lipsticks, as well as eyeshadows and puffs. Each product incorporates the same colors and textures, presenting a refined color system and clearly conveying the essence of the line.
In the container design, the nude color spectrum was prioritized, with all other graphic elements kept subtle to let the colors take center stage. Conversely, the secondary packaging features delicate graphic details to add a feminine touch. Notably, the Earth Pack paper — used for the first time — offers a soft color and texture that harmonizes with the collection’s emotional tone and mood. As a biodegradable, eco-friendly material, it embodies the natural beauty of unprocessed materials, perfectly expressing the Colorful Nude design philosophy.
- Amorepacific Creatives
