Summary
The Black CoverFit Foundation, which is the first to apply Hera’s technologically concentrated ‘MagFit Powder’ to create a delicate and sophisticated skin look with a small amount of product and 24 hours of flawless coverage for a chic semi-matte look, was designed in a lightweight and portable airless tube-type container that reflects the BLACK&GOLD luxury code of the black cushion and the lifestyle of millennial women who maintain a modern and chic eye, enjoy natural makeup, and are free-spirited.
Concept
To showcase the subtle differences among the 12 shades—developed through professional makeup expertise and research on Asian skin tones—the packaging was designed in black to create a striking contrast with the product inside.
Rather than the ‘chic’ image previously associated with Hera, the focus shifted to energy and vitality, uniting the product and brand’s iconic imagery under a single global message: “Black is always right.” Centered on the launch of a new foundation following the success of the Black Cushion, this approach maximized excitement and attention around the product.
